Net Promoter Score (NPS) – A Metrics “Sacred Cow” That Should be Slaughtered?
My main issues with the Net Promoter Score (NPS) is that it doesn’t tell me anything new, is based on flawed math, the number cannot stand alone, and is not actionable (does not tell marketers what to...
View ArticleHow Major Labels Cook the Books with Digital Downloads [Digital Downloads]
Source: http://feeds.gawker.com/~r/gizmodo/full/~3/jl5xTTh-ZxM/my-6247-royalty-statement-how-major-labels-cook-the-books-with-digital-downloads Tim Quirk was the singer of punk-pop outfit Too Much Joy,...
View ArticleHere’s The Math Formula For Structuring A Groupon Deal That Doesn’t Lose...
Source: http://www.businessinsider.com/heres-the-math-formula-for-structuring-a-groupon-deal-that-doesnt-lose-money-2011-12 We’ve all heard the nightmare stories about Groupon merchants who lost tons...
View ArticleWill Groupon Thrive Or Tank In Q4? This Chart Holds The Key (GRPN)
Source: http://www.businessinsider.com/this-chart-tells-you-whether-groupon-will-thrive-or-tank-in-q4-2011-12 Groupon’s Q4 2011 couldn’t be more crucial: Will it see the revenue bump it needs from...
View ArticleWe Love Facebook Because It Tricks Us Into Thinking We’re Doing Something...
Source: http://gizmodo.com/5883160/study-we-love-facebook-because-it-tricks-us-into-thinking-were-doing-something-important When you’re perusing your Facebook account, your brain might be fooling you...
View Articledrag2share: Android Users: Google Has ALL Your Wi-Fi Passwords (GOOG)
source: http://feedproxy.google.com/~r/businessinsider/~3/46JvzOzUKCg/google-collecting-wi-fi-passwords-2013-9 Computerworld’s Michael Horowitz shares some news that will do little to alleviate worries...
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